Catering O2O project can not do seven reasons explain the plight of food and beverage
introduction: O2O province actually describes a scene of customers and businesses for thousands of years, with the "mobile Internet", "big data" and other concepts, but also rose to a new stage.
original title: you don’t know the reason why the catering O2O project can not be done
Internet to years ago meal ordering a re packaging concept!! in fact, o2o is not what the traditional, new, old drug for packaging O2O! This province actually describes a thousand years of customer and merchant scene, with "mobile Internet", "big data" concept, also up to a new stage.
catering industry is huge, big in people, things, money,
people: refers to the upstream diners, midstream, catering, hotel enterprises, downstream catering enterprises, suppliers, service providers. A large number of people, the impact of huge
: for IT Internet Co fancy, in addition to the consumer crowd more, most of the catering industry, the accumulation of large data, including many lines of other industries, these data is the most important part of the business data, the amount of data generated by the merchant business data of the computer every day to exceed several Taobao! And these business data through BI (Business Intelligence) result will be amazing. Enough to predict economic trends and other key issues involving people’s livelihood!!!
money: the huge consumption of users in the upstream, downstream of the precipitation of funds, liquidity will be over at Taobao!! eat is the national major living expenses, upstream consumers, the amount of money by the supplier to the enormous sales linkage, and will thus affect the survival of many industries around the catering industry, a number of ecological system, can touch from the catering industry to many industries of the capital chain..
these three points is that many companies fancy, summed up as: big data traffic, big popularity gathered, big money precipitation. The food and beverage industry is the only one to put these three pieces together in one area, which is also the three capital of Internet Co’s dream.
said so much, let’s see why it’s so hard to integrate the restaurant industry,
no matter how excellent online, it needs the cooperation of local hotel system. The line is easy and simple. Currently, most of the food and beverage O2O are online products, take online products to do offline entities, regardless of whether you use free marketing strategy or other promotion strategy, it is difficult to achieve rapid promotion. It takes a lot of people to do something about it. It doesn’t say much here. Let’s look at some of the problems under the line:
1 China large catering model is different, no one can take the software, hotel, fast food shops, roadside shops: location, each hotel experience mode, cuisines are different, all want to do a software can meet all the requirements more difficult to meet the demand, the complexity of the corresponding software the ease of use of the rise, this is difficult to reconcile the relationship between objective existence.