Menus can help you get a higher profit on your food and beverage business
product sales and marketing process is a chain, each link is essential, can not be missing, breaking a certain marketing chain are not completely flawed. For meal prices, menu design has never been a simple list of dishes, but will affect sales, direct and profit linked key points. Further, the menu is the carrier, behind the restaurant business is reflected in the business logic.
today, you take a look at McDonald’s, pizza hut, coffee wings is how to design the menu structure, to achieve financial optimization. Want a gross margin of 70%? To transform your menu structure
package is not Lei Feng, but to make money routines!
, one of the ten major Japanese consultants have read McDonald’s package strategy:
hamburger, drinks and chips are priced at 200 yen, 150 yen and 150 yen, add up to a total price of about $500, but McDonald’s will be designed into a package, priced at 450 yen.
surface, the package is 10% cheaper, but if there is no package, consumers may only consume one of the one or two, the package is equivalent to bundling.
McDonald’s waiter will tell consumers that this package is very favorable. In fact, McDonald’s after careful calculation, although the package sold cheaper, but sales will be greatly improved. McDonald’s package seems to give consumers a discount, in fact, contributed more turnover for the store.
does not match the product structure of the supply chain is not good management!
product structure design must consider the problem of raw material supply chain.
such as pizza hut products structure, the menu is the 129 product, the supply of raw materials is less than 129, but many Chinese boss not to study these data, often a restaurant 300 produced results of supply chain more than 1000 or even 2000 of raw materials, it is hard to do management.
3 strokes, the use of ERP design fool menu!
28 law also exists in the restaurant prices, that is, 80% of the profits from the menu of 20% dishes. Often, the traditional Chinese gross margin is not high because of high gross margin products are not enough.
coffee wing Yin peak analysis report by ERP, for each store, the region for analysis. After careful analysis, she will be the attributes of each dish – such as the profitability of the product, the signature dishes, lure customers, or seasonal goods to distinguish between; root