Why clothes store in August dismal business
mean for each year in August, a lot of people may think of hot weather. In fact, this time for the major stores, but also a off-season operation, the same clothing store. Every year in August is the off-season clothing sales, then the business is so bleak what is the reason? First, we do a detailed and comprehensive analysis.
annual clothing off-season, basically from the beginning of May Day, this time the weather continues to heat up, the middle of the festival is not a lot of. During this time, many clothing store business is not very good. Whether it is street shops, shopping malls counters, or sell bulk clothing stores, are difficult to do business, the flow of scarce.
Cause analysis of
clothing store in August dismal business
first, the impact of the environment
every year in August is the standard off-season clothing, the entire apparel market sales into a discount sale, but the flow is not ideal silence. Whether it is a department store or roadside stores, most of the summer clothing hit 4 to 20 percent off, and some even hit the clothing of the 80 percent off, 70 percent off. At the same time, part of the first line of the early autumn outfit debut. On the one hand is the summer clothing crazy discount, on the one hand is quietly listed autumn clothing. In the summer and Autumn period of August, the purchasing power of clothing declined, while the terminal discount efforts are also strengthened, peer competition. The limited purchasing power allocated to each terminal is very little.
second, clothing store style update slow
most manufacturers or individual wholesalers have such a situation, because I am so. The bulk of the clothing store to buy the product update is relatively slow. Because of their limited supply, while in the off-season, the funds are being pressed on the stock of clothing, there is not enough money to update the product.
third, the lack of their own unique clothing
clothing personality and uniqueness is also an important selling point. In the clothing store often see the same or similar color style. In a mall in the store such a situation is also very common. After all, we are going to a place where the accumulation of wholesale goods. The so-called unique source of clothing stores in terms of scarce. Therefore, the style of clothing similar. There is no characteristic clothing can not attract a particular customer, there is no repeat customers at all. The same clothing styles also let the shopkeeper in the price is only lower, because if the price is no advantage, the customer can go to other stores to buy the same clothes.
fourth, lack of publicity clothing store
mall in the clothing store, street shops, stores need a good