Stationery stores want to do a good marketing strategy
for the stationery store, we admit that, if properly managed, can make money. However, the number of stores now operating is too large, so if you want a hot business development, in fact, the need for the right business strategy, so as to ensure the development of hot business. Therefore, the stationery store wants a good business, marketing strategy.
at present, the competition in Liuyang stationery industry has entered a white hot stage, only in one of the next, on the distribution of at least 15 stationery stores. It is reported that one of these 15 occupied Austria stationery shop, the business is grad, less than half the money. To this end, the industry sources, the stationery industry to Amoy gold, good supply and marketing plays a key role.
goods decided to sell
a stationery store to survive, the goods are the most important, it determines the size of the sales. At present, the purchase of stationery is still in the functional orientation, the students and office workers are the main consumer groups, they are generally very picky about the quality and style of the goods.
in the opposite of a stationery shop, the boss told reporters that they mainly in the retail store, students are the main customers, because of the students’ active thinking, strong curiosity and accept new things quickly, and the use of stationery in high frequency, generally follow the latest styles and best quality. Only the combination of the two is the best-selling stationery. So they have to go to the field every week to purchase, to ensure that the new weekly available. Like a pen with a style of more than 200 kinds.
at the same time, in the premise of ensuring novel style, but also to win the quality. Stationery is easy to consume because of the daily necessities, for consumers, every day to use, if the quality is not pass, will have a great impact on work and study.
membership promotion LED market
for the stationery industry, loss is a big problem in cost control. Due to the continuous emergence of new stationery, the impact of the market, a stationery placed on the shelf for one or two weeks can not sell, it may not sell out. According to industry estimates, the industry is now the average rate of more than 10% of the goods, even if the control is good, the business is more prosperous shop, attrition rate is also in the 2%? Around 3%.
The loss of
high rate determines the whole industry must take effective measures for promotion, each shop means one after another. Some stores to carry out discount sales, and some shop to buy a send one, and some for students and other consumer groups to launch business…… According to industry sources, the most effective means of promotion is membership.
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